'Chaiyya Chaiyya' for Mets vs. Yankees baseball promo in America - IndiaFM

Here is an interesting article by Abid that appeared in IndiaFM.

'Chaiyya Chaiyya' for Mets vs. Yankees baseball promo in America

By Abid, July 3, 2006 - 04:40 IST:

Abid writes:

8 years after he composed the chartbuster track for Mani Ratnam’s Dil Se, AR Rahman’s ‘Chhaiya Chhaiya’ is still going places. Literally! Just recently the song was heard in the start and end title credits of the Denzil Washington Hollywood film ‘Inside Man’.

Now leading sports channel EPSN, played almost the entire song 'Chaiyya Chaiyya' during a Mets vs. Yankees promo for the Sunday night baseball match between the two giants. As the speaker spoke about the two teams, one could clearly hear the song.

For those who are not so much into baseball , the song picturized on Shah Rukh Khan and Malaika Arora-Khan was played for two of the biggest and most popular baseball teams in the US at around 8:02 pm eastern time.