Building up a sound brand... A R Rahman and WorldSpace radio

New Delhi: Tuesday, Jul 04, 2006 MUSICALLY YOURS A.R.Rahman at his press conference in New Delhi on Monday to unveil the signature tune for WorldSpace satellite radio.

Mandira Nayar writes:
And making an appearance in the city, Rahman said: "WorldSpace has created a unique platform that not only keeps alive various forms of music but also extends the reach of this music to virtually the entire country and even abroad. When creating the tune I wanted to bring alive the true sounds of India as a showcase of the depth of musical traditions available in the country.